This visual identity concept for Rimowa, positions the company as a contemporary luxury brand, whilst simultaneously paying homage to the brands heritage and its roots in German design. This concept of classic modernity is visualised through subtle references to the Bauhaus design movement.

The balance between efficiency and luxury is central and integral to this rebrand, and is summarised by the phrase ‘Form & Function’ because when it comes to Rimowa’s reliable yet beautiful suitcases, the two are not mutually exclusive.

- Branding
- Art Direction